WhatsApp on Tuesday unveiled its ‘Checkpoint Tipline’, where people can check the authenticity of information received as the messaging giant looks to crack down on fake news ahead of the general election in the country.
“Launched by PROTO, an India-based media skilling startup, this tipline will help create a database of rumours to study misinformation during elections for Checkpoint – a research project commissioned and technically assisted by WhatsApp,” the Facebook-owned company said in a statement.
It added that starting Tuesday, people in India can submit misinformation or rumours they receive to the Checkpoint Tipline on WhatsApp (+91-9643-000-888).
Once a WhatsApp user shares a suspicious message with the tipline, PROTO’s verification centre will seek to respond and inform the user if the claim made in message shared is verified or not.
“The response will indicate if information is classified as true, false, misleading, disputed or out of scope and include any other related information that is available,” the statement said.
This centre is equipped to review content in the form of pictures, video links or text and will cover English and four regional languages – Hindi, Telugu, Bengali and Malayalam.
PROTO will also look at working with organisations at grassroot level to submit misinformation circulating across different regions in India during the election period.
Facebook, which counts India as one of its largest markets with over 200 million users, had faced flak from the Indian government after a series of mob-lynching incidents, triggered by rumours circulating on WhatsApp, claimed lives last year.