India’s data consumption is expected to grow at a compounded annual growth rate (CAGR) of about 72.6 per cent to 10,96,58,793 million MB by 2022, according to a study.
“With lower than ever data tariffs and increasing number of smartphone penetration in the country, which is around 40 per cent as of 2017, it is safe to assume that the Video on Demand (VoD) market will be a significant beneficiary of these developments. Internet consumption is clearly on the rise in India,” according to the Assocham-PwC study.
Data consumption in India will grow from the level of 71,67,103 million MB in 2017 to 10,96,58,793 million MB (megabytes) in 2022, growing at a compound annual growth rate (CAGR) of about 72.6 per cent, it said.
While the average Indian used to spend more on voice services than on mobile data services until 2013, the majority of an average mobile bill is now spent on data.
The average monthly spend on voice services in 2013 was Rs 214 compared to Rs 173 spent on data.
In 2016, the spend on voice fell to Rs 124, while data spend rose to Rs 225, according to the report.
Video streaming constitutes roughly 65 75 per cent of the traffic, as per the Nokia Mobile Broadband Index 2018.