Amazon India partners with ‘Kudumbashree’ to empower women entrepreneurs


Amazon India on Wednesday signed an MoU with ‘Kudumbashree’, a poverty eradication and women empowerment programme implemented by the State Poverty Eradication Mission of the Kerala Government for its pioneering programme- ‘Amazon Saheli’.

Through this partnership, Amazon India will support, train and empower women entrepreneurs associated with the organisation and provide a marketplace for them to showcase their products to Amazon customers across the country, a press release said.

‘Kudumbashree’ is one of the largest women empowerment programmes in the world with more than 1,000 Community Development Societies and reaching more than four million women across 14 districts in Kerala.

The ‘Saheli’ team will train and support women entrepreneurs associated with ‘Kudumbashree’ and provide them a slew of benefits to enable them start selling online at zero initial cost.

They will also be provided seamless onboarding assistance, imaging and cataloging, product listing, subsidized referral fee and free account management, the release said.

With this partnership, Amazon India will bring in the regional selection and unique products across categories like grocery, home and fashion accessories made by women entrepreneurs from the state.

Amazon has already conducted a pilot workshop and added products in grocery and personal care made by women artisans under the ‘Kudumbashree’ account.

Within the first three weeks of the pilot, they have started receiving orders from states like Himachal Pradesh, West Bengal, Delhi, Karnataka and Andhra Pradesh, to name a few.



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